What it means
What makes a site AI-ready
A model reading your site is doing what a careful stranger does: working out what you do, who you do it for, where you work, and whether you are credible. It cannot infer any of that from a photograph or a tagline.
An AI-ready site states those things plainly in text, structures them with real headings, describes them in machine-readable schema where the facts genuinely support it, and serves all of it in HTML that does not depend on JavaScript to exist.
The method
What we actually do
Say the quiet parts out loud
Services, specialisms, service area, credentials and constraints written as sentences rather than implied by imagery. Most sites assume knowledge the reader does not have, and a model has even less.
Structure that carries meaning
One H1 per page, headings chosen for hierarchy rather than size, and content grouped so relationships between topics are visible in the markup rather than only in the design.
Answer the question near the top
A direct answer in the first paragraphs is what gets quoted. A slow build-up to a reveal several screens down reads well to a human and gets skipped by everything else.
Schema that matches reality
Structured data describing things that are actually true and actually on the page. We do not invent properties to fill a template, because incorrect structured data is worse than none.
The balance
Still built for people first
None of this means writing awkwardly for machines. The same qualities serve all three readers.
People
Clear answers early, plain language, and a page that respects the reader’s time.
Crawlable HTML, honest headings and fast, stable pages.
AI
Explicit facts and clean structure, so an answer about your business is drawn from what you actually said.
Explore more
- SEO + AI Visibility Being structured is not the same as being found.
- Website Design This is built into every site we make.
- Website Performance Grading AI readiness is one of the five areas we score.
FAQs
Is this just SEO with a new name?
No. They overlap in wanting clear, well-structured content, but they answer different questions. This is about whether a model can describe your business correctly. SEO is about competing for queries.
Do I need special AI markup on my site?
There is no separate AI markup. What helps is ordinary good practice done properly: semantic HTML, explicit facts, accurate structured data and content that does not require JavaScript to read.
Will this get my business mentioned by ChatGPT?
Nobody can promise that, and you should be sceptical of anyone who does. What this controls is whether the description is accurate and complete when your site is the source.
Does an existing site need rebuilding to be AI-ready?
Usually not. Most of this is content and structure work that can be done on a site as it stands. The grading identifies which of it applies to you.
Want your site read the same way by everyone?
Tell us what you have built and what it needs to say, and we will tell you what it would take.