The decision
Redesign or optimize? The honest answer
If the structure is sound and the problem is speed, layout or conversion, you do not need a redesign. You need optimisation, and it costs less. We will tell you that rather than sell you a rebuild.
A redesign is the right call when the site misrepresents the business, when the platform is holding it back, or when the page structure no longer matches what you sell. At that point improving it in place means paying twice.
The risk
The risk in a rebuild is not the design
The visible part of a redesign is the easy part. The part that goes wrong is what happens to the pages you already rank for, the URLs people have bookmarked, and the enquiry forms that quietly stop sending mail.
We map the existing URLs before anything is built, keep the ones that earn traffic, and redirect the rest deliberately. Forms are tested against a real inbox before launch, not after somebody notices the silence.
The work
How we approach a rebuild
Keep what is working
Some pages already earn their place. We find them first, and the new site inherits their URLs and their content rather than starting the clock again.
Rebuild the structure, not just the surface
A redesign that keeps the old page structure keeps the old problems. Most dated sites are dated in their information architecture before they are dated visually.
Launch without a gap
Redirects, forms, tracking and search settings are checked as part of going live. The day after launch should be quieter than the week before it, not louder.
The process
How a redesign runs
Audit
What the current site does well, what it costs you, and what ranks.
Map
URLs to keep, merge or retire, decided before design starts.
Rebuild
New structure and design on the surviving foundation.
Migrate
Redirects, forms, analytics and search settings.
Run it
Hosting, maintenance and changes, monthly.
Explore more
- Mountaintop Construction A redesign in full, from the challenge to what is live now.
- Website Optimization If the structure is sound and it just needs to work harder.
- Website Performance Grading A free read on where your current site actually stands.
- Website Design What a new build involves, and what it costs.
Ready to build?
Tell us about your business, what you need and what the site has to do. We use your answers to understand the project before we talk.
Start your intakeFAQs
Will a redesign hurt my Google rankings?
It can, if URLs are changed carelessly and nothing redirects. Handled properly, position is carried across. We map the existing URLs before design begins for exactly this reason.
Can I keep my domain and email?
Yes. The domain stays yours and email is untouched. Only the website itself moves.
Do I need to rewrite all the content?
Rarely. Content that still describes the business accurately comes across. We rewrite what has dated and fill the gaps the old structure left out.
How do I know whether I need a redesign or just improvements?
Run the free Website Performance Grading. It scores the site across five areas and tells you whether the problem is the foundation or the finish.
What happens to my old site during the build?
It stays live and untouched until the new one is ready. The switch happens once, deliberately, at a time that suits you.
Outgrown your website?
Send us the URL. We will tell you honestly whether it needs replacing or just needs work.