Website Redesign + Digital Foundation
The challenge
Mountaintop is an established construction company whose website, dating to roughly 2018, no longer represented the quality of the business. Content was sparse, and the experience did not align with how people, Google and AI evaluate businesses today.
They had repeatedly been approached by agencies about the website. Instead of simply accepting a sales pitch, Cyborg ran its Website Grading methodology. The existing experience showed meaningful opportunities across all three: people, Google and AI.
The priority
The goal
Get the foundation right first.
Mountaintop was not looking for a comprehensive ongoing SEO and AI Visibility program. The priority was rebuilding the digital foundation correctly.
What was rebuilt
The approach
Cyborg rebuilt the experience around eight things, none of which is a marketing campaign.
Modern UX and UI
Layout, type and spacing rebuilt so the site reads as current work rather than as a page from a previous era.
Stronger content hierarchy
What the business does, and for whom, stated where a visitor looks first instead of spread thinly across the page.
Clearer service pathways
One route for each kind of work they take on, so somebody planning an addition is not left guessing which page is theirs.
Trust and proof
Reviews, project photography and six decades of work given real room, because in the trades the proof is most of the pitch.
Mobile experience
Built for the phone as the primary screen, rather than as a narrowed version of the desktop layout.
Performance-conscious development
Images, markup and assets kept lean so pages arrive quickly on an ordinary connection.
Foundational SEO
Titles, structure, headings and internal linking done correctly at the build stage. That is a foundation, not an ongoing SEO program.
Foundational AI readiness
The site structured and written so a language model can state accurately what the business does and where it works.
Before and after
The transformation
The clearest way to describe this project is to put the two versions next to each other.
Where it landed
The outcome
A modern digital presence that better reflects Mountaintop’s experience, capabilities and credibility, while creating a stronger foundation for future growth.
Explore more
- Featured Projects The other project, in the same depth.
- Website Redesign The service behind this project.
- Our Work The wider portfolio.
Ready to build?
Tell us about your business, what you need and what the site has to do. We use your answers to understand the project before we talk.
Start your projectStart with the foundation.
Tell us about the business and what the site has to achieve.
Live preview