An identity that survives contact with the real world

A logo is not a brand, but it is the part that has to work on a van, a business card, an app icon and a sign at fifty feet. We build identities that hold up at every size they will actually be used at.

Talk about your brand
Three business logos shown flat, then rendered dimensionally, then applied in context: a masonry company, a landscaping company and an electrical contractor

What brand work covers here

Positioning first: what the business is, who it is for, and what makes choosing it an easy decision. Then the identity that expresses it, and the system that keeps it consistent wherever it appears.

For most businesses that means a primary mark and its variants, type and colour with rules for using them, and the applied pieces that actually get used day to day.

What we build

A mark that works everywhere

Legible at a favicon and at signage scale, in one colour, embroidered, and on a vehicle in motion. Marks that only work in the presentation deck are the most common and most expensive mistake.

A system, not a single asset

Variants for tight spaces, clear-space rules, colour with realistic substitutes for print and embroidery, and type that a non-designer can apply without breaking it.

Dimensional treatments where they earn it

Rendered and applied versions for signage, vehicle wraps and physical presence. Useful when the brand lives in the real world, and skipped when it does not.

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Common questions

Do I need a new brand before a new website?

Not always. If the identity still fits the business, the site can be built on it. If the business has changed and the brand has not, doing the site first means doing it twice.

What do I actually receive?

The mark and its variants in the formats you will need, colour and type definitions, usage rules, and the applied pieces agreed at the start.

Can you work with our existing logo?

Yes. Refining and systematising an existing mark is often the right answer, particularly where there is recognition worth keeping.

How is brand work priced?

Per project, after we understand the scope. It depends on how much exists already and how many applications the identity has to cover.

Building or rebuilding a brand?

Tell us where the business is going and we will tell you what the identity needs to do.

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