What customers do before they call
They find you on Google, read a few reviews, then click through to your website to see if you're the real thing. If the site is generic, with stock photos and no proof, the trust you built on Google drains away.
Reviews say what your homepage won't
Read your reviews and you'll see the same words come up: on time, clean, honest pricing, communicated the whole way. That's your sales pitch, written by your customers. Most contractor homepages say "quality work at fair prices" instead.
How to put them to work
- Show a handful of real reviews on your homepage, with first name and town.
- Pull the words customers repeat into your headline and service pages.
- Pair reviews with photos of the same job when you can.
- Link to your Google profile so visitors can see the full count.
- Make sure your Google listing links back to your website.
One caution
Never edit a review's meaning or invent one. Use them as written.